Love those mini cans of soda? Even though they’re smaller than the traditional 12-oz size, they cost more, on a per ounce basis. Cristina Alesci talks to Coca-Cola Executive VP and CFO Kathy Waller about why customers are paying more…for less soda.. CNNMoney video New York 2016.
How Coke gets consumers to pay more for less soda. CNNMoney video.
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