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NYPL. AUGUST 13 2015

Branding from Both Sides Now – Creating & Trademarking your Identity

Creating a strong brand is essential to the building of a successful business. But there’s more to it than registering a trademark or designing a cool looking logo. Find out how to create an authentic, engaging brand personality and the steps you need to take to protect your work and insure ownership. Presented by Michael Pilla, Creative Director of Pilla Creative Marketing and an Authorized Local Expert for Constant Contact and, Eugene Kubalovsky intellectual property attorney, Kublanovsky Law

What you will learn at this FREE Event:

The best way to define your business brand
How to create marketing stories that will engage your target market
How to apply your brand across multiple online platforms
What is a Trademarks and why do you need one
What branding elements can you trademark
What to do if your Trademark is infringed on
Join us for an discussion of the many facets of branding and set your business up to succeed.

nypl.org/

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