Selling Hudson Yards. Super Business Expirience. Bloomberg video

How do you sell a condo in a neighborhood that doesn’t exist yet? That’s the conundrum developers Related Companies and Oxford Properties Group faced when it came time to launch condo sales in Hudson Yards, New York City’s newest neighborhood. They decided to create an 18,000 square-foot experience center that could tell the story of the new neighborhood and sell its first condos. Bloomberg’s Kelly Belknap reports. Bloomberg video

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