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How An Indian Guru Built a Business Empire

A television celebrity and a relentless salesman, Baba Ramdev is known to every Indian but barely heard of outside the country. Yet, he’s a force to be reckoned with. This yoga guru has built a billion dollar consumer goods empire that is giving the likes of Unilever and Colgate a run for their money. All of that, he claims, without earning a penny.
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