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Кevin Durant On Building His Brand And His Legacy

Kevin Durant is using his power as an athlete to fuel his future as a businessman. Durant signed a $164 million contract with the Brooklyn Nets in the summer of 2019 and a ten-year, $275 million Nike shoe deal that assumes his continued superstardom. With those two alone, he will earn more than $70 million this season without suiting up for a single game. Durant’s goal is to turn that income into assets at a scale few athletes not named Jordan or LeBron have attempted….
Forbes News video.

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