In a new segment, conservative commentator Benny Johnson argues that America’s biggest sports leagues are paying a price for turning marquee moments into political flashpoints. He points to recent viewership softness in the NFL and NBA and claims fans are increasingly rejecting what he frames as “message-first” programming—especially around the Super Bowl halftime show.
The video centers on Bad Bunny’s upcoming Super Bowl LX halftime performance (February 8, 2026, Levi’s Stadium) and a wave of online backlash tied to rumors about a provocative wardrobe choice and an LGBTQ-themed tribute—claims Johnson attributes to entertainment reporting and “inside sources,” while urging viewers to see the controversy as part of a broader cultural campaign. Separately, he highlights conservative responses and boycott talk, including discussion of federal security and immigration enforcement at the event.
Why it matters: The episode captures a widening debate about whether leagues should keep major broadcasts strictly entertainment-focused—or continue leaning into cultural and political messaging, even at the risk of alienating parts of the audience. Bad Bunny’s selection as headliner is confirmed by the NFL, but specific outfit details and the most sensational allegations remain unverified in official statements.
Sources:
Benny Johnson , Midtown Tribune news