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How Coke gets consumers to pay more for less soda. CNNMoney video.

Love those mini cans of soda? Even though they’re smaller than the traditional 12-oz size, they cost more, on a per ounce basis. Cristina Alesci talks to Coca-Cola Executive VP and CFO Kathy Waller about why customers are paying more…for less soda.. CNNMoney video New York 2016.

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