Mayor de Blasio Hosts Ethnic and Community Roundtable Blue Room City Hall Manhattan May 22, 2019 . https://www1.nyc.gov/office-of-the-mayor/news/183-16/readout-fact-sheet-mayor-de-blasio-council-speaker-mark-viverito-immigrant-affairs – Administration’s Ad Buy Spending: Ad budget with ethnic and community media more than tripled since FY13 2013: under $400,000. 2014: over $861,000. 2015: more than $1.3 million. 2016: Ad buy data for FY16 is expected to outpace previous years. For the City’s IDNYC campaign, for example, $818, 000 was spent across ethnic media and ethnic and community radio. Mayor de Blasio’s 2014 DACA (Deferred Action for Childhood Arrivals) campaign was the first mass marketing campaign ever in NYC history targeted at immigrants
NY City Hall official video
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